Sunday, 25 January 2015

The Future of Hair Color: Affordable Salon Quality at Home

Women today have two options when choosing to color their hair—they can go to the salon, or buy a boxed hair dye from the drug store and color at home. 
The salon option provides high quality hair dye and great results – but it’s time consuming and very expensive, especially for woman who need to frequently treat grey roots.
Doing it yourself is definitely more affordable and convenient – but the quality and the results of coloring your own hair are often disappointing.
Now, a new collaboration of art and technology has finally resulted in a much needed solution that provides women the benefits of both approaches, without the drawbacks of either option.
It’s called eSalon and it’s set to turn the world of hair color “on its head”.  This Los Angeles based company custom prepares individually blended high-end salon quality hair color for each of their clients to use at home.
Sounds crazy, but they’re actually able to do it and have thousands of devoted customers to prove it.
Here’s how it works: First, all new customers are asked to create an online hair profile for themselves on the company’s website.  Your answers to a short set of detailed questions formulated by eSalon’s top colorists provide them with everything needed to prepare a formula matched exactly to your hair characteristics. 
Their system leverages the power of today’s Internet to allow you to designate exactly the color match you want.  Whether you’re looking to cover up grays or go for a new look altogether, eSalonwill create the perfect formulation just for you.
Next, eSalon reviews your order and profile, mixes your choice of color using professional grade hair dyes, and then ships you your order – all within three business days.  The high quality dyes they use provide superior gray coverage and include ingredients such as Vitamin E, B5, and aloe vera to condition your hair. Choose from permanent or demi-permanent ammonia-free hair color.
eSalon delivers everything you need to your doorstep for an easy and trouble-free application process. 
Your profile remains in eSalon’s system for every order.  Whether you reorder the same color or alter it, they will work with your existing profile selections so you don’t have to start the process from scratch.
Estelle Baumhauer is eSalon’s Color Director and is responsible for ensuring that every customer receives the same high quality hair coloring formulations offered at some of the world’s most exclusive salons. 
With over 17 years experience as a colorist, Baumhauer has over a million hair color applications under her belt. She has also been profiled in several publications, including the New York Timesand Vogue.
Perhaps the best thing about eSalon is the price.  A complete application of eSalon color can cost less than $20 per application.  That’s not much more than the mass production brands sold at drug stores, but for the same advanced quality and formulation you would expect at a salon at three or four times the price.
And now, eSalon is currently offering new clients an incredible deal: treatments for only $10.00(that's a 50% savings), plus $4.95 shipping and handling. And every eSalon order features a 100% satisfaction guarantee; that means if you're not satisfied, they'll refund the entire amount — including shipping.

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